| fpf |
|
Could
you tell us about your objectives with the b-line series? |
| HM |
|

The Hive Crew L-R: Paul Stankey, Marc Asmus, Bryan
Meyer.
|
Well, it
may have become cliché, but we wanted to design an example
of an affordable (to us, as typical first home buyers) modern
house. We saw architect-designed prefab houses intended more
for self gratification than to solve the challenge of attractive,
affordable modern. Ours are cool houses, and we’re proud
of the designs, but they are not our end-all dream house. They
are rational and practical compromises between our design values
and the established processes of modular construction. We wanted
to adapt to and expand upon established fabrication systems
instead of presenting a design that is reverse engineered to
be prefab.
We’ve
designed the b-line houses to be efficient and modest in size.
The proportion of the b-line can adapt to a variety of sites,
including walk-out/sloped sites. We see the small, medium
and large B-line’s as house types with features and
amenities desirable in their size and cost range. The plan
for each version is set, but clients can select from modern
or traditional siding (the character wrapper), pre-selected
color schemes, flat or pitched roof as well as interior finish
packages. To be efficient and keep costs low (and easily estimated)
we encourage clients to chose from these pre-designed plans
and alternatives. It allows the houses to be personalized
(to the individual client or for differentiation in developments)
but also fit various contexts. If the plans or options don’t
meet a client’s needs, our architects will work with
them to customize any model or create a custom design at an
hourly rate quoted in our price kit.
Currently
in development is our c-line (think “cube”) which
allows for more proportional variety and will meet the larger
home market. The prototype is planned for construction in
late summer |
| |
|
|
| fpf |
|
The
house that you’ve built is an example of the “medium”
sized b-line. Can you tell us about the “small”
and “large” models? |
| HM |
|
The
“Small” version of the B-Line is a simple one story
“bar”, the most basic of which has no accessory
bump-outs. The kitchen is within the main “bar”
and accessory pieces are used to add bedrooms. We have also
developed a version that has an accessory bedroom separated
from the main bar by a screened porch. In the pitched roof version
of this model, the ceiling of the main rooms can be vaulted.
The “Large” version of the B-Line simply employs
more and larger accessory volumes to add features like a larger
kitchen, a powder room and mudroom and a main level master bedroom
suite. (Ed: See the floorplans on the b-line status page) |
| |
|
|
| fpf |
|
What
attracted you to stick framed modular as opposed to other choices
you have for a prefab system? |
| HM |
|
Stick framed
modular is a huge and established industry. As residential architects,
we’re familiar with this construction type and were able
to quickly study and understand the system. Stick frame modular
is recognized by the IRC and most municipalities and we’ve
avoided many permit and code review problems. Factories abound
and employ largely standardized fabrication techniques. |
| |
|
|
| fpf |
|
Can
you tell us about the materials you have chosen (interior and
exterior) and why? |
| HM |
|
The exterior
is a good example of what we mean by compromise with the modular
industry. We wanted to use standard siding and windows available
to us by modular suppliers. We created texture and variation
to the simple volume b-line house by integrating factory installed
fibercement siding with site installed corrogated metal. The
metal adds depth and color, but most importantly provides a
vertical texture – helping diminish the “shotgun”
proportion of the module. The
interior was thought of as an opportunity to employ basic
factory finishes for the main surfaces. Upon this backdrop
we designed and provided special items such as a steel stair,
full height sliding doors, glass tile showers and high end
plumbing and light fixtures. We think that the interior design
character is a simple modern, but one that can adapt to individual
homeowner tastes and furnishings. By concentrating on creating
an open plan with dynamic spatial quality, we were able to
make interesting rooms that do not depend heavily on high
level finishes to be dramatic and livable.
The b-line
prototype house contains Ikea cabinetry, which is readily available
and customized by us, but we will typically offer factory prefabricated
cabinetry or just our Ikea design configuration. Due to unreliable
supply by the stores, Ikea products would be ordered by the
homeowner and can be assembled by the homeowner or their contractor.
|
| |
|
|
|
| fpf |
|
What
types of compromises did you have to make to get this product
built? |
| HM |
|
Compromises
were made more to adapt to the modular system and scale constraints,
than in finishes. With our square foot cost target we utilized
factory basic finishes and were able to afford high-end fixtures
and finishes that we liked and thought were appropriate for
the house design. |
| |
|
|
|
| fpf |
|
How
do you define your geographic market? |
| HM |
|
Currently
and for the coming year we are focused on our immediate region
including Minnesota, Wisconsin, upper Illinois and the Upper
Peninsula of Michigan. We will expand to other areas as we
gauge interest and create partnerships with more fabricators.
It is our goal to provide a high level of service along with
our products and we want to grow within our capabilities.
Another lesson learned from other architect-designed prefab
is to not over promise and under deliver. |
| |
|
|
|
| fpf |
|
Will
the first B-Line (already built in Minneapolis) be used as a
“show home” of sorts? |
| HM |
|
Yes, as long
as Paul picks up his clothes. Paul (of Hive) and Sarah were
the brave souls to build our prototype house and we will show
the house by appointment. We were fortunate enough to have the
home furnished by a local design studio for our open house party,
but now it shows the realities of a first time homeowner.
|
| |
|
|
|
|
fpf |
|
Most
architects in this market are keeping sales centrally located
– nobody has yet tried establishing a dealer network.
What are your thoughts on your sales channel? |
| HM |
|
We
have an incremental growth plan to focus locally first and
grow to markets where we see interest. This limits our risk
and allows us to personally oversee quality and customer service.
We’ve been focusing long term goals based on networks
as well as contracting our own set and finish crews. We are
trying to build value in a well rounded product and services
oriented business. |
| |
|
|
|
fpf |
|
Are
there any specific design aspects of the b-line that you’d
like to discuss? |
| HM |
|
The
houses are meant to be incremental in scale. The b-line is
inspired by single box (and stacked single box) proportions.
By adding “accessory” modules we are able to greatly
enhance the plan and create an interior space that belies
the linear parti. These flanking volumes provide versatility,
especially with the b-line large, without appearing like a
typical suburban house. |
| |
|
|
|
|
fpf |
|
Thanks
for talking to fabprefab, we look forward to following the growth
of Hive Modular. |
| HM |
|
Thank
you. |
|